Rip Curl is a major Australian designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongside Quiksilver and Billabong.
Rip Curl is still owned by the founders. As of December 2013, Michael Daly is the chief executive officer (CEO) of Rip Curl Group.
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History
The name "Rip Curl" was taken from a vee-bottom surfboard that co-founder Warbrick bought in 1968, upon which he'd written "Rip Curl Hot Dog." The words didn't mean anything, he later admitted. "Except ripping was groovy; surfing the curl was groovy; we wanted to be groovy - so that was it."
The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, and initially produced surfboards. In 1970, they decided to begin production of wetsuits, with an emphasis on transforming diving technology into a wetsuit suitable for surfing. Alan Green (co-founder of Quiksliver) was a Rip Curl employee in 1969 and developed the first Quiksilver boardshorts at the Rip Curl Factory in April 1970.
In mid-2012, Singer and Warbrick engaged the services of Bank of America Merrill Lynch to sell the brand, but the plan was abandoned in March 2013.
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The Search
Rip Curl is responsible for one of the most powerful campaigns in surfing history: The Search.
Pivotal surf films by legendary filmmaker Sonny Miller were created as part of the Search campaign: The Search (1992) The Search II (1993) Beyond the Boundaries: The Search III (1994) Feral Kingdom (1995) Tripping the Planet (1996) and Searching for Tom Curren (1996), which was awarded Video of the Year by Surfer magazine in 1997. In 2015 Rip Curl relaunched the Search.
Awards
Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013.
The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia.
Rip Curl's Marketing Campaign "My Bikini" took home the SIMA Award for "Women's Campaign of the Year" in 2013, 2014, 2015 and 2016.
Rip Curl Received 2015 SIMA awards for: Women's Marketing Campaign of the Year - My Bikini Wetsuit Brand of the Year - Flash Bomb Zip Free Accessory Product of the Year - SearchGPS Watch Women's Swim Brand of the Year Men's Boardshort of the Year - Mirage MF Driven
Retail stores
- Australia/New Zealand: 61
- South America (most are licensees): 94
- North America: 29
- Africa and Middle East: 21
- Asia (Indonesia, Thailand, Singapore, Malaysia): 72
- Europe: 55
Sponsored WCT World Tour events
- Rip Curl Pro Bells Beach - Bells Beach, Jan Juc, Victoria, Australia
- Rip Curl Pro Portugal - Supertubos Beach, Peniche, Portugal
- Rip Curl Cup Padang Padang - Padang Padang, Uluwatu, Bali, Indonesia
Sponsored athletes
Tom Curren, a legend and iconic Surfer Won the World Title in 1985, 1986, 1990.
Tyler Wright won the WSL World Title in 2016.
Mick Fanning has Won the ASP World Title three times, in 2007, 2009 and 2013.
Gabriel Medina won the ASP World Title in 2014.
Bethany Hamilton and Mick Fanning were inducted into the iconic Surfer's Hall of Fame in Huntington Beach in 2017.
Source of the article : Wikipedia
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